Every case study uses the Before-After-Bridge format. Real clients. Real numbers. Real timeframes.
Industry
Aesthetic & Wellness
Location
Lagos, Nigeria
Business Stage
3–8 staff, generating revenue mainly via WhatsApp referrals
3 weekly bookings. All via WhatsApp referrals. No functioning website.
Patients found the clinic on Instagram but didn't convert to online bookings. The website looked outdated and didn't communicate the clinic's professionalism or service range.
New conversion-focused website with: clear service categorisation, before/after treatment gallery, patient testimonials above the fold, direct booking integration, and WhatsApp CTA prominently placed.
18 patient bookings per week within 30 days of launch.
Key Change
Moving patient testimonials and before/after photos above the fold. Visitors immediately saw proof of quality.
Industry
Coaching & Consulting
Location
Abuja, Nigeria
Business Stage
Solo founder, 2 years in business
Website live for 2 years. Zero inbound inquiries. All clients from word of mouth.
The website talked about coaching in general, not the specific outcome the coach delivered. Visitors didn't understand if the service was for them.
Complete headline rewrite to name the specific outcome: 'Help Nigerian Coaches Build 6-Figure Practices.' Case studies moved above the fold with specific numbers. Single CTA per page.
First inbound discovery call booked within 72 hours of relaunch.
Key Change
Specific outcome-led headline. Generic 'coaching' messaging converted zero. Specific 'build 6-figure practices' messaging converted immediately.
Industry
E-Commerce & Retail
Location
Nigeria (national delivery)
Business Stage
Established brand, running paid ads
Traffic from paid ads. Conversion rate: 0.8%. Monthly ad spend wasted.
High traffic but extremely low conversion. Visitors arrived but didn't understand the value proposition or trust the brand enough to purchase.
Product page restructure: outcome-led copy (not feature-led), social proof and customer reviews above the fold, mobile checkout optimisation, trust badges, and clear return policy.
Conversion rate: 6.2% within 3 weeks of conversion rebuild.
Key Change
Mobile checkout fix + social proof above the fold. The ad traffic was good; the website wasn't converting it.